Meta Drops Ray-Ban Branding for Its Own $299 "Meta Glasses"
On June 23, 2026, Meta launched its first in-house "Meta Glasses" — three AI eyewear styles from $299 (and a $399 Kylie Jenner edition), dropping the Ray-Ban and Oakley branding of earlier generations.
TL;DR — On June 23, 2026, Meta launched its first smart glasses sold entirely under its own name — "Meta Glasses," starting at $299 with a $399 Kylie Jenner edition — dropping the Ray-Ban and Oakley branding of past models and shipping with a new on-device AI.
Meta's smart glasses used to borrow a fashion name. Not anymore. The company just put its own logo on the temple.
What launched
Meta and manufacturing partner EssilorLuxottica unveiled three styles — Meta Adventurer, Meta Fury, and the Meta Glasses by Kylie (the "Starfire" Kylie Jenner collaboration) — across 26 style/color/lens combinations, with prescription support, per TechCrunch and Meta's newsroom. They're sold via Meta.com, Best Buy, Amazon, LensCrafters and Sunglass Hut.
The lineup
| Model | Price | Style | Notable |
|---|---|---|---|
| Meta Adventurer | $299 | Slim, square | Lightest frame |
| Meta Fury | $299 | Bold, rectangular | Larger build |
| Meta Glasses by Kylie (Starfire) | $399 | Round, Y2K | Kylie Jenner collab; custom AI voice |
All three: on-device Muse Spark AI, 8+ hr battery (40 hr from the case), open-ear speakers, camera, no display, prescription-ready.
They're the first to ship with Muse Spark, Meta's new on-device model from Meta Superintelligence Labs, with live translation adding 14 languages (including Korean, Mandarin, Hindi and Japanese).
Why it matters
The branding change is the story. "For us, it's just about continuing to expand the choice that people have in the marketplace," said Andrew Bosworth, Meta's Chief Technology Officer — adding he's "still absolutely thrilled to see people wearing the Ray-Ban Metas," but the in-house line "hopefully expands the aperture a little bit." On battery, Meta claims over 8 hours per charge, plus up to 40 more from the foldable case.
FAQ
How much do the Meta Glasses cost?
$299 for the Meta Adventurer and Meta Fury, and $399 for the Meta Glasses by Kylie edition. They launched June 23, 2026.
How are these different from the Ray-Ban Meta glasses?
They're sold under Meta's own brand (no Ray-Ban or Oakley naming), are cheaper at entry, and ship with Meta's new on-device Muse Spark AI — though EssilorLuxottica still makes them.
What's the battery life?
Meta claims over 8 hours per charge, with up to 40 additional hours from the foldable charging case.
Do they have a screen?
No — like prior Meta glasses, they use open-ear speakers and a camera with no display, and support prescription lenses.
Sources: TechCrunch, Engadget, Gizmodo, Meta newsroom.
Image: CCadio, CC BY 4.0, via Wikimedia Commons (prior-gen Ray-Ban Meta shown).
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