e.l.f. Beauty Jumps Into Haircare With a $6–$10 Line
e.l.f. Beauty launched its first haircare line, “e.l.f. Hair” — six products priced $6–$10 — rolling out via TikTok Shop and Target, after 25% net-sales growth in fiscal 2026.
Beauty
Skincare that holds up, honest product notes, and routines worth keeping — minus the marketing.
L’Oréal Buys Into India’s Innovist as Global Beauty Races for the Subcontinent
On June 18, 2026, L’Oréal agreed to take a majority stake in Innovist, a digital-first Indian personal-care house of brands (Bare Anatomy, Chemist at Play).
L’Oréal Teams Up With OpenAI to Put Beauty Inside ChatGPT
At VivaTech on June 17, 2026, L’Oréal and OpenAI announced a partnership to bring verified product data, Maybelline virtual try-on, and ad pilots into ChatGPT.
Your Pinterest Board Now Picks Your Perfume: Estée Lauder's "Scent Scanner"
The Estée Lauder Companies, Jo Malone London and Pinterest launched "Scent Scanner," an AI tool that reads the imagery on your Pinterest boards and translates your visual taste into personalized Jo Malone fragrance recommendations.
A Korean Fund Is Buying a French Cosmetics Maker — a First for K-Beauty
South Korean PE firm PTA Partners has been named preferred bidder for a 70% stake in COSBELLE, a Provence organic-cosmetics maker — reportedly the first time a Korean fund has bought a French cosmetics manufacturer, as K-beauty shifts from exporting to owning Western production.
A Five-Minute Skin Readout: L'Oréal's Cell BioPrint Rolls Out Under Lancôme
L'Oréal's Cell BioPrint — a tabletop "lab-on-a-chip" co-developed with NanoEntek — reads skin protein biomarkers from a tape strip in about five minutes. It debuted at CES 2025 and is now rolling out at scale under Lancôme in 2026.
L'Oréal Buys a Majority Stake in India's Innovist — Its First India Deal in 13 Years
L'Oréal is acquiring a majority stake in Innovist, the Bengaluru digital-first house behind Bare Anatomy and Chemist at Play — its first Indian acquisition since 2013, reportedly valuing the firm at around $350–450 million.
You'll Soon Try On Maybelline Inside ChatGPT: L'Oréal and OpenAI Strike a Beauty-AI Deal
At VivaTech 2026, L'Oréal and OpenAI announced a sweeping partnership: Maybelline virtual try-on inside ChatGPT, AI-native ads for CeraVe and Garnier, and an OpenAI science model to study skin's microbiome for La Roche-Posay.
Why Korean Sunscreen Is Suddenly Back in the U.S. Beauty Conversation
Reddit beauty fans are reacting to the FDA first new sunscreen active ingredient since the late 1990s. The change matters, but it does not instantly clear every Korean SPF formula for U.S. shelves.